Every book in the series is built on the same idea: a motion that learns while it moves. Each one aims it at a different part of the business: your marketing, your go-to-market, and your growth economics. Pick the one that matches the problem in front of you. Each stands completely on its own.
Every book runs on that belief. What changes is where you point it.
Read the market’s signals and act on them before they show up in anyone’s quarterly report.
Get marketing, sales, and customer success running one loop instead of three versions of the company.
Turn every cycle into momentum, so growth gets cheaper instead of starting over each quarter.
Start with whichever book fits the job you’re doing today. Each one teaches the method from the ground up, so there’s no required reading order. Each links to its own page with the full description, table of contents, a free chapter, and the companion toolkit.
Marketing is broken by design, built on a volume playbook that rewards making more instead of making sense. This book applies the adaptive method to the marketing function: the Signal Cycle, plus seven pillars that turn scattered activity into one motion that gets sharper every turn.
When marketing, sales, and customer success each run their own version of the company, every team hits its numbers and revenue stalls anyway. This book applies the method across the whole revenue team: the GTM Loop, the Five Principles, the Six Terrains, and the tools that keep a fast-moving motion coherent. Comes with three free interactive tools.
Most companies pay full price for every quarter’s growth, as if last quarter never happened. This book applies the method to growth economics: how each turn builds momentum, why the cost of growth should fall over time, and what it takes to get there. Motion vs. momentum, the three forces, and the physics of compounding.
There’s no required order. Pick the book that matches what’s keeping you up right now.
Your team is busy, the dashboards are full, and the needle barely moves. Start here to rebuild how marketing reads and responds to the market.
Adaptive CMOMarketing, sales, and CS each hit their numbers while revenue stalls. Start here to get them running one system.
Adaptive GTMEvery quarter feels like starting over. Start here to see how growth compounds and gets cheaper. Coming early 2027.
Coming early 2027
I’ve spent twenty-plus years running B2B SaaS marketing, watching smart people do expensive things for defensible reasons, and signing off on a few myself. Startups scrounging for traction, companies in the blender of an acquisition, teams white-knuckling a public launch. Different logos, same job: figure out what the market is telling you before the competition does, and move before the window shuts.
Here’s what I couldn’t unsee: smart, funded, talented teams optimizing the wrong loop, faster. Heroic effort poured into an annual plan the market had quietly divorced in March. More content, more campaigns, more dashboards measuring the wrong thing to two decimal places. Everyone exhausted. Nobody moving. We called it execution. It was mostly motion.
These books came from the real world, not a conference stage where the case studies always work out. The examples are mine; I was in the room, usually the one on the hook for the number. I’ll repeat this until you want to throw a book across the room: marketing should get smarter as it moves, not in a retrospective, where insight becomes a slide nobody opens.
