Background
Transformational Marketing Leader | Proven Revenue Driver
Dynamic marketing executive with a track record of scaling B2B SaaS and technology companies to record growth, successful exits, and category leadership. Over two decades of experience building and leading high-performance marketing organizations, designing go-to-market strategies, and integrating sales, product, and marketing for measurable impact.
Known for:
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Driving Growth & Profitability: Consistently delivers double- and triple-digit gains in lead generation, pipeline velocity, and revenue — including a 125% increase in closed sales and 500% SEO-driven traffic growth.
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Optimizing Performance: Decreases CAC and CPA by 50%+ while increasing ROAS from near-zero to >40%. Builds attribution models that align spend to revenue outcomes.
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Building Market-Leading Brands: Creates compelling positioning, messaging, and persona strategies that differentiate in competitive markets and fuel sales team success.
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Operational Excellence: Integrates marketing technology stacks (Salesforce, HubSpot, Eloqua, Pardot) to create closed-loop attribution, drive data-driven decision-making, and maximize ROI.
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Enterprise & Global Experience: Leads distributed teams across the U.S. and EMEA, managing product launches, digital transformation, and eCommerce operations that generated $20M+ in incremental sales.
Passionate about creating adaptive, data-driven marketing organizations that accelerate revenue growth, strengthen customer engagement, and position companies for scale. Ready to step into the CMO role and partner with CEOs, boards, and investors to drive strategic growth initiatives.
Skills
Core Competency Pillars
Growth & Revenue Acceleration
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Go-to-Market Strategy & Execution
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Demand Generation & Pipeline Optimization
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Digital & Performance Marketing
Market Leadership & Positioning
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Brand Positioning & Messaging
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Product Marketing & Launches
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Customer Experience & Retention
Data-Driven Operations
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Revenue Operations & Attribution
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Marketing Technology Integration
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CAC/CPA Optimization & ROI Measurement
Executive Leadership & Influence
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Leadership & Team Development
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Board & Executive Collaboration
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Cross-Functional Alignment (Sales, Product, Finance)
Endorsements
What People are Saying
“Zane is a marketing powerhouse. He has strong business skills with a keen sense of consumers, markets and opportunity.”
– Michael Swindell, COO @ Embarcadero
“Zane is a rockstar and he has a keen awareness for sniffing out business opportunity.”
– Jeffrey Schwartz, CEO @ Autoweb
“No one understands the processes behind driving cost-effective, high value traffic better than Zane.”
– Jeffrey Coats, CEO @ Autobytel
“We wouldn’t have been able to achieve our continued success without Zane’s participation, support and leadership.”
– John Capano, SVP @ Wunderman
“Zane is one of the rock star leaders that can do it all. If you are looking for someone who can just get stuff done in the online marketing space, look no further than Zane.”
– Grant Leathers, CIO @ SC Fuels
“Zane is adept at maximizing revenue while reducing costs. The success of his initiatives reduced our dependence on third-party leads and positively impacted our bottom-line.”
– Amit Khotari, Partner @ KLBA
“Zane’s experience in marketing is surpassed by very few. He understands analytics and how to leverage it to drive revenue.”
– Jennifer Glover, CMO @ Local.com
“Zane is a sponge for new information, analytic and organized. He is quite immersive in his areas of expertise and anyone who works with him is learning new things everyday.”
– Kevin Wagoner, Partner @ Balboa Digital
“While at ABTL, Zane’s teams were building both ecommerce and driving (inventing really) the early days of SEO and SEM to drive customer acquisition. Highly recommended. ”
– Matthew Mahoney, SVP @ Booker
“As the leader of the marketing teams, Zane achieved impressive results. I wouldn’t hesitate to recommend Zane as he is a true asset to any organization he joins.”
– Gary Leek, CTO @ Autobytel
“Zane is a talented leader who is very market-aware and works extremely well across the organization. ”
– Rick Szatkowski, VP @ Business.com
Results
Case Studies
Education
Degrees and Certifications
Cornell University – Johnson Graduate School of Management
Marketing Strategy
Massachusetts Institute of Technology (MIT)
Analytics
California State University, Fresno
B.S. in Business Administration/Marketing
Experience
Roles and Accomplishments
Hivebrite
Global Vice President of Marketing
Paris & New York
Leading the global marketing teams for a Paris-based SaaS company specializing in community platforms. Responsible for all aspects of marketing including branding, messaging, advertising, promotion, demand generation and community relations.
Qrvey
Vice President of Marketing
Washington, D.C.
Led the full go-to-market strategy for a SaaS analytics company on AWS, building a marketing engine that doubled sales effectiveness and turned near-zero ROAS into 43%. Positioned the company as a category leader in embedded analytics while dramatically reducing acquisition costs.
Ecrion Software
Vice President, Global Marketing
Washington, D.C.
Drove global marketing transformation for a CCM SaaS provider, delivering 500% SEO-driven organic growth and a 125% lift in closed sales, paving the way for a successful exit.
L.E.K.
Strategic Marketing Consultant
San Francisco, CA
Retained to evaluate and make recommendations on a digital acquisition target for an S&P; 500 company. Analyzed existing marketing and acquisition processes with an eye toward sustainability, unique strengths, weaknesses and overall risk. Evaluated lead generation capabilities across channels against industry averages and participated in the creation of a forecasting model based on historic trends, channel mix, and optimization assumptions for the blended enterprise.
Salsa Labs
Vice President, Marketing
Washington, D.C.
Accelerated growth for a nonprofit CRM platform, delivering 60%+ YoY ACV growth, tripling referral revenue, and laying the groundwork for a successful exit.
Autoweb
Vice President, Marketing and Operations
Irvine, CA
Transformed the company’s digital operations, launching revenue-driving programs that turned around losses, reduced costs by $650K annually, and increased ad revenue by 20%.