Branding & Messaging,
Branding & Messaging,
Background
Marketing, Product & Technology Executive
Over 25 years of experience building successful customer-focused brands for tech-centric companies and building long-term marketing plans to attain strategic imperatives. Zane’s passion for branding and driving demand through modern marketing technology tactics and methodologies has fueled his success to date. He is recognized within the industry for building strong brands, driving revenue, improving ROI, and exceeding sales goals. He uses compelling analytical insights to build horizontal and vertical commitment to strategic imperatives, and executes resulting plans end-to-end.
Currently Vice President of Marketing at Qrvey headquartered in the D.C. area, Zane has also held executive positions at Ecrion Software, Embarcadero Technologies, Autoweb and Kelley Blue Book.
Skills
Core Professional Competencies
Marketing Strategy
Creating an end-to-end online strategy that unites marketing across channels while reaching the right segments with the right message at the right time.
Branding & Messaging
Communicating the value proposition in a way that makes buyers relate by inspiring, persuading, motivating, and ultimately converting them.
Traffic & Awareness
Marketing strategically across multiple channels to maximize reach and create a reliable sales pipeline in an efficient manner.
Demand Generation
Bringing in qualified, in-market leads that convert by tying the marketing strategy to advanced analytics to create actionable insight.
Reputation & Relationships
Focusing on customer engagement to improve marketing reach and ROI, resulting in greater brand awareness, making it easier to attract new customers.
Product Management
Understand and communicating with the customer leads to an improved product, more efficient development, increased sales, and higher retention.
Block "endorsements-resume" not found
Results
Case Studies
Education
Degrees and Certifications
Cornell University – Johnson Graduate School of Management
Marketing Strategy
Massachusetts Institute of Technology (MIT)
Analytics
California State University, Fresno
B.S. in Business Administration/Marketing
Experience
Roles and Accomplishments
Hivebrite
Global Vice President of Marketing
Paris & New York
Leading the global marketing teams for a Paris-based SaaS company specializing in community platforms. Responsible for all aspects of marketing including branding, messaging, advertising, promotion, demand generation and community relations.
Qrvey
Vice President of Marketing
Washington, D.C.
Led the full go-to-market strategy for a SaaS analytics company on AWS, building a marketing engine that doubled sales effectiveness and turned near-zero ROAS into 43%. Positioned the company as a category leader in embedded analytics while dramatically reducing acquisition costs.
Ecrion Software
Vice President, Global Marketing
Washington, D.C.
Drove global marketing transformation for a CCM SaaS provider, delivering 500% SEO-driven organic growth and a 125% lift in closed sales, paving the way for a successful exit.
L.E.K.
Strategic Marketing Consultant
San Francisco, CA
Retained to evaluate and make recommendations on a digital acquisition target for an S&P; 500 company. Analyzed existing marketing and acquisition processes with an eye toward sustainability, unique strengths, weaknesses and overall risk. Evaluated lead generation capabilities across channels against industry averages and participated in the creation of a forecasting model based on historic trends, channel mix, and optimization assumptions for the blended enterprise.
Salsa Labs
Vice President, Marketing
Washington, D.C.
Accelerated growth for a nonprofit CRM platform, delivering 60%+ YoY ACV growth, tripling referral revenue, and laying the groundwork for a successful exit.
Autoweb
Vice President, Marketing and Operations
Irvine, CA
Transformed the company’s digital operations, launching revenue-driving programs that turned around losses, reduced costs by $650K annually, and increased ad revenue by 20%.