Background
Transformational Marketing Leader | Proven Revenue Driver
Dynamic marketing executive with a track record of scaling B2B SaaS and technology companies to record growth, successful exits, and category leadership. Over two decades of experience building and leading high-performance marketing organizations, designing go-to-market strategies, and integrating sales, product, and marketing for measurable impact.
Known for:
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Driving Growth & Profitability: Consistently delivers double- and triple-digit gains in lead generation, pipeline velocity, and revenue — including a 125% increase in closed sales and 500% SEO-driven traffic growth.
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Optimizing Performance: Decreases CAC and CPA by 50%+ while increasing ROAS from near-zero to >40%. Builds attribution models that align spend to revenue outcomes.
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Building Market-Leading Brands: Creates compelling positioning, messaging, and persona strategies that differentiate in competitive markets and fuel sales team success.
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Operational Excellence: Integrates marketing technology stacks (Salesforce, HubSpot, Eloqua, Pardot) to create closed-loop attribution, drive data-driven decision-making, and maximize ROI.
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Enterprise & Global Experience: Leads distributed teams across the U.S. and EMEA, managing product launches, digital transformation, and eCommerce operations that generated $20M+ in incremental sales.
Passionate about creating adaptive, data-driven marketing organizations that accelerate revenue growth, strengthen customer engagement, and position companies for scale. Ready to step into the CMO role and partner with CEOs, boards, and investors to drive strategic growth initiatives.
Endorsements
What People are Saying
“Zane is a marketing powerhouse. He has strong business skills with a keen sense of consumers, markets and opportunity.”
– Michael Swindell, COO @ Embarcadero
“Zane is a rockstar and he has a keen awareness for sniffing out business opportunity.”
– Jeffrey Schwartz, CEO @ Autoweb
“No one understands the processes behind driving cost-effective, high value traffic better than Zane.”
– Jeffrey Coats, CEO @ Autobytel
“We wouldn’t have been able to achieve our continued success without Zane’s participation, support and leadership.”
– John Capano, SVP @ Wunderman
“Zane is one of the rock star leaders that can do it all. If you are looking for someone who can just get stuff done in the online marketing space, look no further than Zane.”
– Grant Leathers, CIO @ SC Fuels
“Zane is adept at maximizing revenue while reducing costs. The success of his initiatives reduced our dependence on third-party leads and positively impacted our bottom-line.”
– Amit Khotari, Partner @ KLBA
“Zane’s experience in marketing is surpassed by very few. He understands analytics and how to leverage it to drive revenue.”
– Jennifer Glover, CMO @ Local.com
“Zane is a sponge for new information, analytic and organized. He is quite immersive in his areas of expertise and anyone who works with him is learning new things everyday.”
– Kevin Wagoner, Partner @ Balboa Digital
“While at ABTL, Zane’s teams were building both ecommerce and driving (inventing really) the early days of SEO and SEM to drive customer acquisition. Highly recommended. ”
– Matthew Mahoney, SVP @ Booker
“As the leader of the marketing teams, Zane achieved impressive results. I wouldn’t hesitate to recommend Zane as he is a true asset to any organization he joins.”
– Gary Leek, CTO @ Autobytel
“Zane is a talented leader who is very market-aware and works extremely well across the organization. ”
– Rick Szatkowski, VP @ Business.com
Education
Degrees and Certifications
Cornell University – Johnson Graduate School of Management
Marketing Strategy
Massachusetts Institute of Technology (MIT)
Analytics
California State University, Fresno
B.S. in Business Administration/Marketing